We know that HR is changing more extensively than ever. It is becoming more agile and gaining a strategic focus, and HR managers are finally getting the attention they deserve. We invite you to prepare for these changes and help shape them – we’ll provide you with everything you’ll need.
We will share practical knowledge and specific tips with you through various event formats fully tailored to your needs and preferences. Renowned HR specialists and experts will provide insights into their HR work, contribute new impulses and share practical knowledge. This is your opportunity to get actively involved in changing and shaping the world of HR – you don’t want to miss it!
HUG offers a choice of different formats for tailor-made professional development in HR, from short online sessions every other Tuesday to a two-day online conference and the annual Live HR Happening. There's always an event that's just right for you!
October 4-14, 2022
HUG on Tour
HUG on Tour is stopping in your city! Embrace the future of HR, and your role in it, over content, networking, and food and drink in London, Madrid, Amsterdam, Berlin and Munich.
May 24-25 2022
2 days across two mainstages - English & German
50+ workshops, fireside chats, expert talks, and panel discussions
80+ speakers, experts, panelists and change-makers!
3 Times A Month
HUG Online Sessions
Your constant source for timely HR insights, featuring three sessions with leading experts, every month, in different languages.
Here’s who took the stage at HUG Digital 2022.
Chief Human Resources Officer
Chief Human Resources OfficerSpotifyEN
I think the answer lies in the concept itself - High-Impact – Unconventional – Gathering. And, relevant perspectives from HR professionals that are inspiring in a community sharing way.
Katarina Berg has been heading up Spotify’s global HR team and she’s also head of the company’s Global Workplace Services and Strategy Operations teams. She’s been with the company since 2013, leading the talent transformation during the business transition from startup to a mature international company.
Before Spotify, Katarina held high-profile HR roles in various multinational companies, such as Preem, Swedbank, Kanal 5 (SBS Broadcasting) and 3 (Hi3G Access). As well as catering to the people needs of a diverse, nimble and ever-changing organization, Katarina is also focused on building teams and reinventing processes to establish an environment where creative and passionate people can be their very best, have fun and develop great careers.
I enjoy sharing the knowledge I have acquired on working across cultures!
Erin Meyer is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business and the co-author of the New York Times best-selling book and FT nominated best business book of 2020, No Rules Rules. She is also a professor at INSEAD. Her work has appeared in Harvard Business Review, The New York Times, and Forbes.com. In 2021, Erin was selected by the Thinkers50 – for the third time – as one of the fifty most influential business thinkers in the world.
Warner Bros. Discovery
Asif Sadiq MBE
Chief Diversity, Equity and Inclusion Officer
Asif Sadiq MBE
Chief Diversity, Equity and Inclusion Officer Warner Bros. Discovery
"I'm excited to be a speaker at HUG because it's a great opportunity to learn and understand the future of HR and the transformation needed in the space!"
Asif is the Senior Vice President at WarnerMedia for Equity and Inclusion, International, he was previously the Global Head of Diversity, Inclusion and Social Impact at adidas and has a long and rich career in the diversity and inclusion space with senior executive roles at The Telegraph Media Group, EY Financial Services and the City of London Police. He is a board member for the American Institute of Certified Public Accountants (AICPA) and a member of the board of advisors for Hedley May. Over his 20-year career he has worked in Europe, North America, Middle East, Africa and Asia.
Asif has been credited with impactful global Diversity, Equity and Inclusion activities and programs across organizations, that have created a strong sense of belonging for all and resulted in truly diverse workplaces. He has been key in building synergies between internal and external D&I efforts within organizations, ensuring diversity and inclusion is embedded in all elements of a business, resulting in innovative, creative and inclusive products and services.
Chief People Officer
Chief People OfficerBoomEN
"I'm excited about H.U.G every year!"
Sophie is an award-winning Diversity & HR leader in fintech and as the Chief People Officer in Boom, her aim is to shift cultural paradigms within organisations and to champion diversity and equality using structured, disruptive thinking. She is a recognized mentor, career coach for young women in tech and a credited mental health coach.
Global Head of Work Anywhere Team
Global Head of Work Anywhere TeamAirbnb
"I'm looking forward to networking, learning and knowledge sharing!"
Q is a business minded people ops leader, advisor and executive coach with a deep passion for all things people. He joined Airbnb in 2018 as its first global people ops leader, and has been responsible for the strategic vision, build-out and execution of Airbnb’s people operations function from the ground up. Additionally, he has led Airbnb through numerous milestones including hypergrowth, pandemic responses, workforce restricting, IPO and the future of work.
Q has leaned on his engineering roots to become a web3 enthusiast, evaluating the impacts of decentralized models on the people function. He has worked with web3 creators and founders to help craft their optimal people strategy and programs for their teams.
Q is a trusted advisor to founders, CEOs, people executives and several accelerator programs globally. He leverages his first hand experience from working across his own startups, various venture growth and PE backed firms, Big 4 management consulting and Fortune 100 companies to provide valued insight and drive sustainable change.
Q specializes in people operating models, technology, IPO and SOX readiness, cross-border mobility programs to support the future of work, and service delivery models for enhanced employee experience. You can learn more about Q at www.hamirani.com.
The topics that will be explored at H.U.G Digital are at the heart of my reporting on the future of work and the behind-the-scenes life at startups. I'm looking forward to debating on some of the hottest topics in the future of work sector right now, and learning from other experts and startup operators.
Miriam is the Germany correspondent for Sifted, a tech and startups publication backed by the Financial Times. She’s also the dedicated future of work reporter and coauthor of Sifted’s Startup Life newsletter, which looks at the inner-workings of Europe’s startups and explores workplace trends. Previously, Miriam worked as a freelance journalist writing across art, design, culture and technology.
VP of People
VP of PeopleHeydoc
I'm looking forward to the exciting forward-thinking topics and the very special energy that in-person events bring to the table!
Yssine Matola is the VP of People at Heydoc, a practice management software for healthcare. Yssine is passionate about facilitating a slick & inclusive employee experience. For the last 12 years, she has done just that for startups, scale-ups and corporates across Europe. She also cofounded Thriving Tribes, a People consultancy for tech startups.
Global Digital Women
CEO & Founder GDW
CEO & Founder GDWGlobal Digital WomenDE
Tijen Onaran is an entrepreneur, investor, bestselling author and one of Germany’s most important opinion leaders when it comes to diversity, visibility and digitalisation, as well as one of the most prominent voices in German business. Her motto: “Diversity is not a trend. Diversity is the basis of a company’s success!”
Tijen is the founder of Global Digital Women and the diversity consultancy ACI – the leading consultancies on diversity issues. With Global Digital Women she supports corporations and SMEs in designing and implementing female empowerment campaigns and with ACI she advises companies on all issues related to diversity, inclusion and equality. Global Digital Women and ACI were both the first companies with a diversity focus to win the German Excellence Award.
With the Digital Female Leader Award, Tijen also created the most important award for young female digital talents and leaders. To increase the share of female founders, she actively supports women with venture capital as an investor. She is involved in the baby food company Pumpkin Organics, the intimate wellness startup Nevernot, the language software Witty Works and the training startup Quofox.
Tijen Onaran is a member of the Board of Trustees of the ZKM Karlsruhe as well as the Board of Trustees for Entrepreneurship at the Bundeswehr University in Munich and is involved as an advisory board member with Jugend gegen Aids.
In her books “Die Netzwerkbibel” (published 2019 by Springer Gabler Verlag, 2nd edition December 2020) and the Spiegel bestseller “Nur wer sichtbar ist, findet auch statt” (published 2020 by Goldmann Verlag, 5th edition), she also shares her knowledge on the topics of visibility and personal branding.
In addition, she regularly publishes guest articles and articles in leading media such as Handelsblatt and Manager Magazin on topics related to entrepreneurship, visibility and diversity. She also frequently speaks on these topics in talk shows and other TV formats. She is also the host of her podcast “Aufsteiger*innen – Der Podcast über den Mut, Erste*r zu sein” and was the host of “How to Hack”, the Business Punk podcast, for more than 160 episodes, in which she spoke with founders, CEOs and celebrities about their careers.
Tijen Onaran is considered a “digital pioneer” and an “exceptional figure in the German digital scene”. The professional networking platform LinkedIn therefore chose her as one of the few LinkedIn Influencers worldwide and as TOP VOICE 2022 for the DACH region. Manager Magazin counts her among the top 100 most influential women in German business, the business magazine Capital among the top 40 under 40 talents in business, and Handelsblatt among the top 100 women who move Germany. Last but not least, on the occasion of International Women’s Day 2022, she was honoured by Mattel as one of 12 role models worldwide with her own Barbie “to inspire the next generation of female leaders“.