Your Virtual HR Experience

HUG Digital

May 24-25, 2022

HUG Digital 2022 was a blast!

2 days across two mainstages - English & German
50+ workshops, fireside chats, expert talks, and panel discussions
80+ speakers, experts, panelists and change-makers!

On-demand content

HUG Digital 2022

You couldn’t make it to H.U.G Digital 2022 or you would like to re-watch one of your favorite sessions? No problem! Just register here and you will get access to all videos on-demand. We hope our sessions inspire your HR work!


Register now!

HUG Digital: At A Glance

Our Attendees

HR professionals from all levels, industries, and company sizes. Leaders, influencers, and everyone shaping the future of HR.

Our Content

In-depth insight from HR professionals, inspiring talks from industry influencers and hands-dirty workshops designed to equip you with the knowledge you need to take your HR work to the next level

Facts & Figures

80+ speakers, 10,000 attendees, 50+ sessions, and the most important figure of all: $0. Completely free for you.

Interactive Sessions

From out-of-the box networking opportunities to morning mindfulness sessions, take part in a range of activities designed to inspire your creativity and help you forge deeper connections with your peers.

HUG Digital 2022

We welcomed more than 10,000 participants from over 40 countries on May 24th and 25th. It was two days of in-depth knowledge, leading insights, and actionable strategies for the future of work.

You can find all H.U.G Digital Expert Talks, Keynotes, Interviews, and Panel Discussions as on-demand content in our H.U.G Library

Register now!

We're delighted to welcome 80+ speakers to HUG Digital 2022! These are our first confirmed HR rockstars:

Warner Bros. Discovery

Asif Sadiq MBE

Chief Diversity, Equity and Inclusion Officer

Asif Sadiq MBE

Chief Diversity, Equity and Inclusion Officer Warner Bros. Discovery
"I'm excited to be a speaker at HUG because it's a great opportunity to learn and understand the future of HR and the transformation needed in the space!"

Asif is the Senior Vice President at WarnerMedia for Equity and Inclusion, International, he was previously the Global Head of Diversity, Inclusion and Social Impact at adidas and has a long and rich career in the diversity and inclusion space with senior executive roles at The Telegraph Media Group, EY Financial Services and the City of London Police. He is a board member for the American Institute of Certified Public Accountants (AICPA) and a member of the board of advisors for Hedley May. Over his 20-year career he has worked in Europe, North America, Middle East, Africa and Asia.  

Asif has been credited with impactful global Diversity, Equity and Inclusion activities and programs across organizations, that have created a strong sense of belonging for all and resulted in truly diverse workplaces. He has been key in building synergies between internal and external D&I efforts within organizations, ensuring diversity and inclusion is embedded in all elements of a business, resulting in innovative, creative and inclusive products and services. 


Sophie Theen

Chief People Officer


Sophie Theen

Chief People Officer Boom EN
"I'm excited about H.U.G every year!"

Sophie is an award-winning Diversity & HR leader in fintech and as the Chief People Officer in Boom, her aim is to shift cultural paradigms within organisations and to champion diversity and equality using structured, disruptive thinking. She is a recognized mentor, career coach for young women in tech and a credited mental health coach.

People and Transformational HR Ltd

Perry Timms

Chief Energy Officer

Perry Timms

Chief Energy Officer People and Transformational HR Ltd
"H.U.G events step into progressive AND practical areas of People, Work and Digital Technologies. What people professionals need, H.U.G provides."

Perry Timms MCIPD & FRSA is Founder & Chief Energy Officer of PTHR. He has been 4x voted onto the HR Most Influential Thinker’s List (3x Top 10, and No 2 overall in 2021). He has authored 2 books, Transformational HR (1st & 2nd Editions) & The Energized Workplace. He is a 2x TEDx Speaker, 4x Adjunct Professor/Visiting Fellow and a LinkedIn Learning Instructor.


Daniel Illes

VP People

Daniel Illes

VP People Vinted
"I really enjoyed last HUG and I feel I have something more unique to speak about this time around."

Daniel is VP People at Vinted, the largest second hand platform in Europe. Before Vinted, Daniel was Co-Founder and Chief People Officer at Drover, a car subscription startup in London which exited to Cazoo last year. In a previous life, Daniel worked as a corporate lawyer and later as an early employee at the ridesharing company Lyft.

Global Digital Women

Tijen Onaran

CEO & Founder GDW


Tijen Onaran

CEO & Founder GDW Global Digital Women DE

Tijen Onaran is an entrepreneur, investor, bestselling author and one of Germany’s most important opinion leaders when it comes to diversity, visibility and digitalisation, as well as one of the most prominent voices in German business. Her motto: “Diversity is not a trend. Diversity is the basis of a company’s success!”

Tijen is the founder of Global Digital Women and the diversity consultancy ACI – the leading consultancies on diversity issues. With Global Digital Women she supports corporations and SMEs in designing and implementing female empowerment campaigns and with ACI she advises companies on all issues related to diversity, inclusion and equality. Global Digital Women and ACI were both the first companies with a diversity focus to win the German Excellence Award.

With the Digital Female Leader Award, Tijen also created the most important award for young female digital talents and leaders. To increase the share of female founders, she actively supports women with venture capital as an investor. She is involved in the baby food company Pumpkin Organics, the intimate wellness startup Nevernot, the language software Witty Works and the training startup Quofox.

Tijen Onaran is a member of the Board of Trustees of the ZKM Karlsruhe as well as the Board of Trustees for Entrepreneurship at the Bundeswehr University in Munich and is involved as an advisory board member with Jugend gegen Aids.

In her books “Die Netzwerkbibel” (published 2019 by Springer Gabler Verlag, 2nd edition December 2020) and the Spiegel bestseller “Nur wer sichtbar ist, findet auch statt” (published 2020 by Goldmann Verlag, 5th edition), she also shares her knowledge on the topics of visibility and personal branding.

In addition, she regularly publishes guest articles and articles in leading media such as Handelsblatt and Manager Magazin on topics related to entrepreneurship, visibility and diversity. She also frequently speaks on these topics in talk shows and other TV formats. She is also the host of her podcast “Aufsteiger*innen – Der Podcast über den Mut, Erste*r zu sein” and was the host of “How to Hack”, the Business Punk podcast, for more than 160 episodes, in which she spoke with founders, CEOs and celebrities about their careers.

Tijen Onaran is considered a “digital pioneer” and an “exceptional figure in the German digital scene”. The professional networking platform LinkedIn therefore chose her as one of the few LinkedIn Influencers worldwide and as TOP VOICE 2022 for the DACH region. Manager Magazin counts her among the top 100 most influential women in German business, the business magazine Capital among the top 40 under 40 talents in business, and Handelsblatt among the top 100 women who move Germany. Last but not least, on the occasion of International Women’s Day 2022, she was honoured by Mattel as one of 12 role models worldwide with her own Barbie “to inspire the next generation of female leaders“.

Falling Walls Foundation

Andreas Dittes

Director of Entrepreneurship


Andreas Dittes

Director of Entrepreneurship Falling Walls Foundation DE

As Director of Entrepreneurship at Falling Walls Foundation, Andreas Dittes builds bridges between science and business. He previously founded technology companies himself and, as an entrepreneur, stands for a new, digitalised world in which innovation and speed are the keys to success. The magazine “brand eins” calls Andreas a “digital fisher of people” and names him Innovator of the Year in 2019 as the founder of Talentwunder GmbH, while the haufe-Personalmagazin names him the “TOP Influencer” of the HR industry.
Andreas is co-founder of the “Ethics Advisory Board HR Tech” and speaks regularly on the topics of recruiting, artificial intelligence, innovation and digitalisation.

This talk will be held in German only.

REWE Dortmund SE & Co. KG

Laura Bornmann

Head of HR Development


Laura Bornmann

Head of HR Development REWE Dortmund SE & Co. KG DE
"I'm looking forward to sharing my (crazy) ideas with the H.U.G community and showing that we can all make a contribution to make our working world more divers, meaningful and healthy!" #letsrocktogether

Laura started her career at REWE back in 2010. Here she started her dual studies, then worked in sales and became assistant to REWE’s CEO. For almost two years now, she has been Head of HR Development at REWE Dortmund and is pursuing her passion of creating a more divers, meaningful and healthier working environment.

This talk will be held in German only.


Q Hamirani

Global Head of Work Anywhere Team

Q Hamirani

Global Head of Work Anywhere Team Airbnb
"I'm looking forward to networking, learning and knowledge sharing!"

Q is a business minded people ops leader, advisor and executive coach with a deep passion for all things people. He joined Airbnb in 2018 as its first global people ops leader, and has been responsible for the strategic vision, build-out and execution of Airbnb’s people operations function from the ground up. Additionally, he has led Airbnb through numerous milestones including hypergrowth, pandemic responses, workforce restricting, IPO and the future of work.

Q has leaned on his engineering roots to become a web3 enthusiast, evaluating the impacts of decentralized models on the people function. He has worked with web3 creators and founders to help craft their optimal people strategy and programs for their teams.

Q is a trusted advisor to founders, CEOs, people executives and several accelerator programs globally. He leverages his first hand experience from working across his own startups, various venture growth and PE backed firms, Big 4 management consulting and Fortune 100 companies to provide valued insight and drive sustainable change.
Q specializes in people operating models, technology, IPO and SOX readiness, cross-border mobility programs to support the future of work, and service delivery models for enhanced employee experience. You can learn more about Q at

Our Formats

Here’s what H.U.G Digital 2022 has in store:


Presentations from engaging personalities. In this format visionaries, influencers and pioneers deliver fresh perspectives that challenge the status quo and move the industry dial.

Expert Talks

Best practice sessions from HR experts, sharing their unique experiences with interactive Q&As at the end of each session.


One-on-one discussions with HR experts and our hosts, including interactive Q&As with our attendees in real time.

Panel Discussion

Clashes of opinion, provocative and well-informed moderators, thought-leaders and HR experts debate current topics and industry challenges.


Get down to business with other professionals in small groups that are booked in advance to share your insight and learn at the same time.


These unbiased groups address difficult challenges, sensitive decisions and encourage open and transparent communication.

On-Demand Content

Using our media library, you can have a wide range of access to podcasts, videos, and much more. Never worry about missing out on insight.

H.U.G Digital Partners: