Your Virtual HR Experience

H.U.G Digital

May 24-25 2022

We’ll be returning to the virtual stage with practical case studies from the industry insiders who have been through the trenches and lived to tell the tale.

The future of HR is transforming. Be part of what’s next!

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You’ll gain fresh perspectives from your favourite HR rockstars, and hear from the challengers and upstarts disrupting the future of people ops – and much more! Plus, you’ll have more time than ever to meet and network with your industry peers in interactive workshops, roundtables, and tailored networking sessions. Don’t miss out – save the date today and join us in 2022 to ensure your HR work stays on the bleeding edge. We can’t wait to see you!

Don’t miss out - Register now!

H.U.G Digital: At A Glance

Our Attendees

HR professionals from all levels, industries, and company sizes. Leaders, influencers, and everyone shaping the future of HR.

Our Content

In-depth insight from HR professionals, inspiring talks from industry influencers and hands-dirty workshops designed to equip you with the knowledge you need to take your HR work to the next level

Facts & Figures

80+ speakers, 10,000 attendees, 50+ sessions, and the most important figure of all: $0. Completely free for you.

Interactive Sessions

From out-of-the box networking opportunities to morning mindfulness sessions, take part in a range of activities designed to inspire your creativity and help you forge deeper connections with your peers.

H.U.G Digital 2021

We welcomed more than 5,500 participants from over 40 countries on May 18th and 19th. It was two days of in-depth knowledge, leading insights, and actionable strategies for the future of work.

You can find all H.U.G Digital Expert Talks, Keynotes, Interviews and Panel Discussions as on-demand content in our Personio Community.

Join H.U.G 2022

Here’s who took the stage in 2021.
Stay tuned for our speaker updates!


Alexander Westerdahl

VP, HR Research & Development


Alexander Westerdahl

VP, HR Research & Development Spotify EN
I am happy to be at the H.U.G Digital to spread the word about flexible work.

Alexander wanted to become an engineer, but he says that he met people who were much more passionate about it than he was. He realised he needed to discover his own spark and found it in HR. Before becoming VP of HR Research & Development at Spotify, he led HR teams in telco, fintech and tech.


Sophie Theen

Chief People Officer


Sophie Theen

Chief People Officer Oakam EN

As the Chief People Officer in Oakam, Sophie’s aim is to shift cultural paradigms within organisations and to champion diversity and equality using structured, disruptive thinking. Pre Oakam, she’s led recruitment projects with Ford, General Motors and IBM, before shifting her passion and focus to setting up the future of HR in Fintech Startups like Revolut & 11:FS. She is a regular mentor and career coach in the startup community as well as a mental health coach.

RBL Group | University of Michigan

Dave Ulrich

Speaker, Author, Professor, Thought Partner on HR, Leadership and Organization


Dave Ulrich

Speaker, Author, Professor, Thought Partner on HR, Leadership and Organization RBL Group | University of Michigan EN

Dave Ulrich is the Rensis Likert Professor at the Ross School of Business, University of Michigan and a partner at the RBL Group – a consulting firm focused on helping organizations and leaders deliver value. He has published over 200 articles and book chapters and over 30 books. He edited Human Resource Management 1990-1999, served on editorial board of 4 Journal and on the Board of Directors for Herman Miller (16 years), has spoken to large audiences in 90 countries; performed workshops for over half of the Fortune 200; coached successful business leaders, and is a Distinguished Fellow in the National Academy of Human Resources. He is known for continually learning, turning complex ideas into simple solutions, and creating real value to those he works with in three fields: Organization, Leadership and Human Resources.

Warner Media

Asif Sadiq MBE

SVP and Head of Equity and Inclusion International


Asif Sadiq MBE

SVP and Head of Equity and Inclusion International Warner Media EN
I'm excited to be a speaker at H.U.G Digital because it's a great opportunity to learn and understand the future of HR and the transformation needed in the space!

Asif is SVP and Head of Equity and Inclusion International at Warner Media, prior to which he was the Global Head of Diversity & Inclusion at adidas and Head of Diversity, Inclusion & Belonging for The Telegraph Media Group. He was previously the Head of Diversity and Inclusiveness for EY Financial Services and the Head of the Equality, Diversity and Human Rights Unit for the City of London Police. He is a Multi-Award Winning Diversity and Inclusion expert with over 15 years experience and a proven track record in achieving operational and strategic targets, managing quality, performance, risk and change.


Annika in der Beek

Director HR & Organizational Development


Annika in der Beek

Director HR & Organizational Development ABOUT YOU DE
"I look forward to exchanging ideas with colleagues on various common challenges in the People Function in young and fast-growing companies."

Annika in der Beek is Director HR & Organizational Development at the Hamburg-based e-commerce platform About You and is responsible for HR, recruiting and organizational development projects, from HR processes to leadership development. After her Master’s degree in psychology and international business, she first worked as a strategy consultant with focus on mergers, acquisitions and corporate development and then changed her consulting focus to HR on organizational design and HR technologies.

This talk will only be available in German.



Fox & Sheep | HABA Digitalwerkstätten

Verena Pausder

Startup founder, bestselling author & entrepreneur


Verena Pausder

Startup founder, bestselling author & entrepreneur Fox & Sheep | HABA Digitalwerkstätten DE

Verena Pausder is one of the best-known faces of the start-up scene in Germany. Dynamic, curious, smart, strong in implementation. She is an expert in digital education, founder of Fox & Sheep and the HABA Digitalwerkstätten. An opinionated woman who gets involved.

In 2016, she was named a “Young Global Leader” by the World Economic Forum. In her eyes, giving children equal access to digital education is one of the core prerequisites for the future viability of our time. To this end, she founded Digitale Bildung für Alle e.V. in 2017. In 2018, she was included in Forbes Europe’s Top 50 Women In Tech list. She gives everything for the future of education. Thus, during the Corona period, she put online and initiated the largest education hackathon in Germany #wirfürschule. For this, she was honoured by Handelsblatt and BCG as a 2020 thought leader. Her book “Das Neue Land” is a Spiegel bestseller and was awarded the special prize “Entrepreneur Book of the Year” by the Frankfurt Book Fair, Handelsblatt and Goldman Sachs. Verena is also involved in the topic of education on the Innovation Council of Digital State Minister Dorothee Bär and on the university council of CODE University in Berlin. Born in Hamburg in 1979, she lives in Berlin with her husband and three children.


Photo © Patrycia Lukas

Infineon Technologies AG

Alexander Greie

Talent Attraction Manager


Alexander Greie

Talent Attraction Manager Infineon Technologies AG DE
Sharing is Caring - proud to be part of this great community!

As Talent Attraction Manager at Infineon Technologies, Alexander works in the field of recruiting and active sourcing. With his many years of experience in tech recruiting, he supports and advises hiring managers in successfully filling positions in the competitive engineering and IT talent market. The topic of active sourcing has accompanied Alexander since his career start in the personnel services sector, later followed by a hidden champion in the electrical engineering industry, and most recently in the corporate environment as an in-house recruiter.

Alexander’s Talk at the H.U.G Digital will be in German.


Anna-Lisa Obermann

Director of People & Workplace


Anna-Lisa Obermann

Director of People & Workplace Blinkist DE
The Corona crisis has given an immense urgency to the need to rethink work. For successful business, we need strategic, creative HR professionals in companies now more than ever, who see themselves not as administrators but as creators. How do we position ourselves in a truly agile way in order to be able to take on the great challenges with all their ambiguity? Which structures, tools, frameworks and processes work in the new home office/hybrid everyday life? How do we effectively strengthen self-efficacy, resilience and autonomy in order to master the shift from a culture of presence to a culture of results? Answering such questions requires courage, self-reflection and inspiration. And what better way to do this than through exchange with others? This is what H.U.G Digital offers us and I am very much looking forward to learning from and with so many colleagues and interested people, making new contacts and collecting ideas. I also find it inspiring that the H.U.G, now in its second digital version, is itself a prime example of perceiving the crisis as an opportunity to courageously test new concepts, learn lessons and constantly develop further.

Anna-Lisa discovered her passion for HR & New Work concepts when she joined the Berlin start-up Blinkist in 2012 and began building up the HR department. Influenced by her part-time work as a systemic mediator and integral business coach, her focus is on making HR work and organizational development holistic, agile, purpose- and value-oriented and on achieving ambitious strategic goals based on employee empowerment and engagement.
Otherwise, she likes to spend her time on yoga mats or sport horses, with good books and inspiring people – currently especially with her husband and her daughter, who was born in March.

Anna-Lisa’s talk at the H.U.G Digital will be in German.


Our Formats

Here’s what H.U.G Digital 2022 has in store:


Presentations from engaging personalities. In this format visionaries, influencers and pioneers deliver fresh perspectives that challenge the status quo and move the industry dial.

Expert Talks

Best practice sessions from HR experts, sharing their unique experiences with interactive Q&As at the end of each session.


One-on-one discussions with HR experts and our hosts, including interactive Q&As with our attendees in real time.

Panel Discussion

Clashes of opinion, provocative and well-informed moderators, thought-leaders and HR experts debate current topics and industry challenges.


Get down to business with other professionals in small groups that are booked in advance to share your insight and learn at the same time.


These unbiased groups address difficult challenges, sensitive decisions and encourage open and transparent communication.

On-Demand Content

Using our media library, you can have a wide range of access to podcasts, videos, and much more. Never worry about missing out on insight.

H.U.G Digital – May 24-25 2022

Don’t miss out – register today and join us in 2022 to ensure your HR work stays on the bleeding edge.

We can’t wait to see you!


Sign up now!