Your Virtual HR Experience

H.U.G Digital

May 18th and 19th, 2021 | 10 am CET | Online

H.U.G Digital is two days of in-depth knowledge, leading insights, and actionable strategies for the future of work. Completely free, tailored to your needs, and focused on your success.

Register for free now!

H.U.G Digital 2021:
What’s In Store?

If you’re in HR, this is the place to become prepared for the future of work alongside leaders, motivators, and colleagues. What’s on the horizon for H.U.G Digital 2021? Watch our sneak peek video for an exclusive first look right now.

H.U.G Digital: At A Glance

Our Attendees

HR professionals from all levels, industries, and company sizes. Leaders, influencers, and everyone shaping the future of HR.

Our Content

Expert talks and interviews, interactive workshops, offered in different languages with localized content, and so much more.

Facts & Figures

50 speakers, 6,000+ attendees, 30 sessions, and the most important figure of all: $0. Completely free for you.

Special Bonuses

A world of networking opportunities, morning mindfulness sessions, evening programs with culinary experts and slight of hand.

H.U.G Topics

Nine Key Themes for the Future of HR

We took the time to group together core themes to help better focus our H.U.G programming for every attendee. Whether recruiter, employer branding expert, or HR Manager, themes including new work, labor laws, strategy, culture, development, and more are all on the docket. Best of all, we illustrate each theme in your agenda so you can easily keep track.

About the H.U.G Concept

Stay tuned! We are very excited to welcome more than 50 speakers from the HR world at H.U.G Digital 2021. We will present them here within the next weeks.


Alexander Westerdahl

VP, HR Research & Development


Alexander Westerdahl

VP, HR Research & Development Spotify EN
I am happy to be at the H.U.G Digital to spread the word about flexible work.

Alexander wanted to become an engineer, but he says that he met people who were much more passionate about it than he was. He realised he needed to discover his own spark and found it in HR. Before becoming VP of HR Research & Development at Spotify, he led HR teams in telco, fintech and tech.


Asif Sadiq MBE

Vice President and Global Head of D&I


Asif Sadiq MBE

Vice President and Global Head of D&I adidas EN
I'm excited to be a speaker at H.U.G Digital because it's a great opportunity to learn and understand the future of HR and the transformation needed in the space!

Asif is Global Head of Diversity & Inclusion at adidas, prior to which he was the Head of Diversity, Inclusion & Belonging for The Telegraph Media Group. He was previously the Head of Diversity and Inclusiveness for EY Financial Services and the Head of the Equality, Diversity and Human Rights Unit for the City of London Police. He is a Multi-Award Winning Diversity and Inclusion expert with over 15 years experience and a proven track record in achieving operational and strategic targets, managing quality, performance, risk and change.


Geraldine MacCarthy

Chief Revenue Officer


Geraldine MacCarthy

Chief Revenue Officer Personio EN

At Personio, Geraldine MacCarthy is responsible for all Go-to-market activities and is tasked with driving the tech company’s European expansion. MacCarthy brings almost twenty years of sales and technology experience in executive roles at category leading companies like Dropbox and Google. As Head of Dropbox Business EMEA she was instrumental in building up the European business. Prior to that, she spent over seven years at Google in multiple leadership positions, supporting their European expansion and establishing several new offices.


Daniel Illes

Head of People


Daniel Illes

Head of People Vinted EN
I'm an absolute HR nerd and my idea of fun is expanding my knowledge of various People topics. I'm excited to be a part of H.U.G Digital centred around my passion.

Daniel is Head of People at Vinted, Europe’s largest c2c second hand fashion platform. He leads a team of 35 across Talent Acquisition and People Operations. Previously, Dan was Chief People Officer at Drover (acquired by Cazoo) and worked as a lawyer in the early stages of his career.

About You

Annika in der Beek

Director HR & Organizational Development


Annika in der Beek

Director HR & Organizational Development About You DE

Annika in der Beek is Director HR & Organizational Development at the Hamburg-based e-commerce platform About You and is responsible for HR, recruiting and organizational development projects, from HR processes to leadership development. After her Master’s degree in psychology and international business, she first worked as a strategy consultant with focus on mergers, acquisitions and corporate development and then changed her consulting focus to HR on organizational design and HR technologies.

Annika’s talk at the H.U.G Digital will be in German.



Munich Re

Patricia Ott

Lead Global Employer Branding & Diversity Strategy


Patricia Ott

Lead Global Employer Branding & Diversity Strategy Munich Re DE
I'm very excited to be part of H.U.G Digital 2021, as this event is THE highlight for me in the pandemic online event jungle in HR - with clear differentiation through professional online setting, inspiring topics & the mix of start-up & corporate.

Patricia has 10 years of experience in HR, and has been particularly passionate about the topics of culture, change and employer branding. After completing her master’s degree in communicology at the LMU in Munich, she spent more than three years at Roland Berger, where she was responsible for HR marketing and their entry-level program, the RB Gap Year, and then worked for Siemens‘ in-house consultancy in the area of talent acquisition. Now she is responsible for all strategic issues regarding the global employer brand and the global diversity strategy at the world’s largest reinsurer, the Dax group Munich Re – her latest HR passion is the topic of New Ways of Working as well as innovative Talent Management & People Development approaches.

Patricia’s talk at the H.U.G Digital will be in German.

Infineon Technologies AG

Alexander Greie

Talent Attraction Manager


Alexander Greie

Talent Attraction Manager Infineon Technologies AG DE
Sharing is Caring - proud to be part of this great community!

As Talent Attraction Manager at Infineon Technologies, Alexander works in the field of recruiting and active sourcing. With his many years of experience in tech recruiting, he supports and advises hiring managers in successfully filling positions in the competitive engineering and IT talent market. The topic of active sourcing has accompanied Alexander since his career start in the personnel services sector, later followed by a hidden champion in the electrical engineering industry, and most recently in the corporate environment as an in-house recruiter.

Alexander’s Talk at the H.U.G Digital will be in German.


Anna-Lisa Obermann

Director of People & Workplace


Anna-Lisa Obermann

Director of People & Workplace Blinkist DE
The Corona crisis has given an immense urgency to the need to rethink work. For successful business, we need strategic, creative HR professionals in companies now more than ever, who see themselves not as administrators but as creators. How do we position ourselves in a truly agile way in order to be able to take on the great challenges with all their ambiguity? Which structures, tools, frameworks and processes work in the new home office/hybrid everyday life? How do we effectively strengthen self-efficacy, resilience and autonomy in order to master the shift from a culture of presence to a culture of results? Answering such questions requires courage, self-reflection and inspiration. And what better way to do this than through exchange with others? This is what H.U.G Digital offers us and I am very much looking forward to learning from and with so many colleagues and interested people, making new contacts and collecting ideas. I also find it inspiring that the H.U.G, now in its second digital version, is itself a prime example of perceiving the crisis as an opportunity to courageously test new concepts, learn lessons and constantly develop further.

Anna-Lisa discovered her passion for HR & New Work concepts when she joined the Berlin start-up Blinkist in 2012 and began building up the HR department. Influenced by her part-time work as a systemic mediator and integral business coach, her focus is on making HR work and organizational development holistic, agile, purpose- and value-oriented and on achieving ambitious strategic goals based on employee empowerment and engagement.
Otherwise, she likes to spend her time on yoga mats or sport horses, with good books and inspiring people – currently especially with her husband and her daughter, who was born in March.

Anna-Lisa’s talk at the H.U.G Digital will be in German.


Our formats

Here’s what you can expect at H.U.G Digital 2021:


Inspiring presentations from engaging personalities, from the worlds of HR, business, personal development, and many more.

Expert Talks

Best practice sessions from HR experts, sharing their unique experiences with interactive Q&As at the end of each session.


One-on-one discussions with HR experts and our hosts, including interactive Q&As with our attendees in real time.

Panel Discussion

Collections of HR leaders and experts about current topics that influence the future of the industry.


Get down to business with other professionals in small groups that are booked in advance to share your insight and learn at the same time.

Buddy Classes

Get to know your H.U.G Digital Buddies and their solutions for common topics and issues in the industry.

On-Demand Content

Using our media library, you can have a wide range of access to podcasts, videos, and way more. Never worry about missing out on insight.


Within the next weeks you will find our H.U.G Digital agenda here - Stay tuned!

Take The Next Step And Be Part Of Our H.U.G Digital 2021

Register for free now!

Need A Final Push?

Here’s why H.U.G Digital 2021 is the perfect place for you: 

Innovative Formats : Click, yawn, back on mute — not on our watch! H.U.G Digital is anything but just another HR conference 

Leading Insight: We offer deep dives into forward-thinking HR topics that inspire, motivate, and share actionable strategies for professionals. 

Tailored Programming: You become the master of your schedule! Choose topics that matter to you, curate your own schedule, and happily tune in. 

Unparalleled Access: We offer meaningful networking opportunities amongst other HR pioneers paving the way forward for the industry at large.